The Challenge: Raise awareness to a younger audience about the destruction of ‘dirty’ unsustainable palm oil and deforestation

The Solution: A campaign to change peoples views and in result get more people using sustainably produced palm oil for the betterment of our planet and for nature. Ditch unsustainable palm oil! 
wanted to create a campaign which celebrates the natural world, with a gutsy, uplifting tone of voice. Kicking it off with an on-trend festival to attract the audience in a fun and engaging way.
Keywords: Inclusive, Expressive, Pure.
Shillington student project.


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