The Challenge: Raise awareness to a younger audience about the destruction of ‘dirty’ unsustainable palm oil and deforestation
The Solution: A campaign to change peoples views and in result get more people using sustainably produced palm oil for the betterment of our planet and for nature. Ditch unsustainable palm oil!
I wanted to create a campaign which celebrates the natural world, with a gutsy tone of voice. Kicking it off with an on-trend festival to attract the target audience in a fun and engaging way.
Keywords: Inclusive, Expressive, Pure.
Shillington student project.