Whilst working for LMPP Studio I worked in collaboration with the Creative Director on a new identity for retailer Cosgroves.
Cosgroves aim is to improve their brand and service, with quality products and everyday low prices, to anticipate and exceed the expectations of their customers.
This new identity formed part of an entirely new retail strategy Cosgroves were implementing company-wide to revamp their brand and service offering, which included a rebranded print identity as well as a new visual language.
The new store concept is being rolled out across all Cosgroves stores on the west coast of Ireland.
