Adam Smith International 30 Year Anniversary Visual Identity.
Adam Smith International is a global advisory company that works locally to transform lives by making economies stronger, societies more stable, and governments more effective.
To celebrate ASI (Adam Smith International) and their 30th Anniversary I created an identity that celebrates ‘30 years of global impact.’
The identity made use of illustrations reflecting nationalities from around the world as well as a cheerful, celebratory colour palette.
Key words: Celebratory. Cultural. Impactful