Branding Identity for Smoojoo.
Smoojoo are a new smoothies and juice brand who needed a fresh identity that speaks to a younger audience. Smoojoo aims to reflect a fun, playful and retro inspired feel.
With all new flavours that are deliciously smooth and 100% organic. They wanted to promote their new flavours in the hope to connect with younger people and get them drinking healthier drinks that are deliciously tasty and fresh.
I wanted to design a mascot to act as the face of the brand that reflects the fun nature of the brand and illustrate each flavour and ingredients used.
The concept - Drink Smoojoo and get that Ooo! feeling.
Key words: PLAYFUL, FRESH, TRENDY